Camille & Dalaya Logo

Camille & Dalaya x YMM

Our latest fashion client Camille and Dalaya, came to us with a need for revamping their branding and kickstarting their digital marketing efforts, in order to successfully raise the brand’s profile in the Thai market and establish its online presence.  

We’re thrilled to be a part of Camille & Dalaya’s journey and introduce them to the world as a trendy yet timeless resort lifestyle brand, crafted with French class but with Asian inspirations, for the sun-chasing boho woman.

Working to creatively and strategically scale this fashion brand into its next stage of growth, we are working closely with its founder Christophe Lechenadec and his team to develop a tailor-made strategy that will reposition Camille & Dalaya as Thailand’s leading resortwear and beach-inspired lifestyle brand, a household name amongst international holidaymakers and domestic tourists alike.

Through the launch of social channels, social ads and a website with a fresh new voice and sleek visuals, Camille & Dalaya is reborn with a new aesthetic direction to generate brand awareness, online traffic and foot traffic to the boutiques.