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YouMakeMe x Anne-Sophie Pic at Le Normandie

September 2025 marked the beginning of a new chapter at the Mandarin Oriental, as Anne-Sophie Pic at Le Normandie officially opened its doors. We’re proud to have supported the lead-up to this milestone and to continue telling its story today.

We created a new visual identity that evolves the restaurant’s heritage while bringing it into the present and designed a social media content strategy that guided the restaurant from pre-opening excitement to a strong and ongoing digital presence.

The result is a reintroduction that respects Le Normandie’s long legacy in Bangkok while celebrating its rebirth under one of the world’s most celebrated chefs.