Clara – the Italian fine dining powerhouse needed a quick revenue-generating solution to overcome the government restrictions on restaurant operations during the pandemic.
Launch an awesome Italian premium sandwich delivery service. Led by Chef Christian Martena and Sous Chef Simone Scarparo, La Bomba cranks out gourmet sandwiches featuring homemade focaccia generously filled with top-of-the-line ingredients. This packaged through a fun, easy going and vibrant branding to enhance user buy-in and quick concept spin-off.
The goal was to produce a straight-to-the-point and easy to roll out brand, within a week. More ornate stickers for off-the-shelf paper packaging, and different stickers for different sandwiches help sort them out for delivery.
1 week from inception to launch
Instant digital user engagement
Sold out within 72 hrs of launching
