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We are thrilled to congratulate Kraz on the opening of their modern crêperie in Bangkok. Kraz, which signifies ‘crispy’ in Breton, is set to offer the city’s food enthusiasts an authentic taste of Brittany’s culinary staple – the crêpe or galette, traditionally made on an imported bilig, with buckwheat flour.

YMM crafted a bespoke branding that echoes the authenticity and modernity of Frank le Bayon‘s vision. From the rich buckwheat and egg yolk colored palette to the hand-drawn logo with a retro French touch, the branding creatively conveys Kraz’s personality and Breton roots with character, integrity, and a dash of fun – ready to win over the hearts of Bangkok’s diverse food scene. Congratulations to Kraz, and here’s to their success!

See the full project details here.