Tucked inside Public House Bangkok, SWD was built to feel nothing like a hotel restaurant. From naming and brand strategy to visual identity and storytelling, YMM helped shape a concept that feels more like your go-to neighbourhood spot than just another all-day dining outlet.
SWD is a brand with rhythm, fire, and plenty of weird. Our team created a tone of voice that flips the script on typical dining copy, designed a look and feel with a playful attitude, and launched campaigns that introduced the space as something Bangkok had not seen before.
With a Josper grill, wood-fired oven, and a kitchen led by culinary disruptors, this place was made to be spicy while dancing. And the story is still unfolding.
