YouMakeMe was proud to lead the rebranding of Mango Tree, one of Thailand’s most established restaurant groups with a global presence, refreshing the brand for a new generation.
The project included a full rebrand of their flagship Mango Tree, and also Mango Tree Café, as well as the creation of their Brand Identity System for their sub-brands Mango Tree Restaurant, Mango Tree Café, Mango Tree Thai Street Grill & Bar, Mango Tree Thai Kitchen.
This rebranding celebrates what it truly means to be Thai, moving beyond tourist clichés to express a more genuine and contemporary spirit.
Inspired by Thai pop and folk culture, the new brand balances playfulness with sophistication to connect with both local and international audiences.
Grounded in authentic “Thainess” and guided by a sense of fun, or sanuk as locals say, it bridges tradition and modernity, celebrating design, flavour, and personality in a way that resonates globally.
See the full project details here.
