Market Research / Product Profile / Naming / Logo Design / Branding Development / Collaterals Design / Graphic Guidelines / Photo & Video Production / Voice & Storytelling / Visual Identity / Website Design & Content / Social Media Launch Strategy / Social Media Content Production
1010 Wine Bar & Restaurant
The latest wine bar and restaurant to hit the scene at Emsphere mall
CLIENT
1010
LOCATION
Bangkok, Thailand
DELIVERY
2024
Project Brief
The client approached YouMakeMe Agency with a vision to create and launch a unique wine bar that combines great location, vibrant atmosphere and exceptional culinary offerings. They envisioned 1010 Wine Bar to cater to diverse demographics.
Key to their concept was its extensive selection of wines available by the glass, aiming to have one of the largest offerings in the town, combined with top-notch food services and a welcoming vibe.
Solution
Brand Identity Development
Naming
the name “1010 Wine Bar” is memorable and easily marketable while being slightly playful too… there’s also a little pun hiding in there (hint: 10 in Thai is “Sip”)
Logo
The logo uses a sophisticated typography, that also comes with an array of brand symbols that are variations of the logos as stamps.
Visual Identity
The visual universe relies on geometric shapes as variations on the circle (the grape, the cask and the sun), as well as on a colour palette inspired by the wine universe: light beige reminding the bricks of wineyard castles, as well as a burgundy red, an olive green, a rosé pink, and a bright yellow. The colour palette is a vibrant homage to the universe of winemaking.
Verbal Identity
The brand’s voice was developed to be witty and friendly yet maintain an air of class, perfect for engaging conversations both online and offline.
Strategic Branding Elements
Branding Development
Created a comprehensive brand story and universe that captures the DNA of this high-quality wine and dining experience.
Collaterals Design
Produced marketing collaterals that align with the brand’s visual identity.
Graphic Guidelines
Established a set of graphic standards to maintain brand consistency across all platforms.
Voice & Storytelling
Crafted a narrative that showcases what 1010 Wine Bar is all about, to create a connection with the audience.
Digital Strategy and Execution
Website Design and Content
Developed a user-friendly website with content that highlights the bar’s offerings and atmosphere.
Social Media Strategy
Implemented a launch strategy tailored to engage potential customers, creating buzz pre and post-launch.
Social Media Content Production
Produced high-quality photo and video content to capture the essence of 1010 Wine Bar, making it appealing and shareable.
Strategy
Our strategic approach was centered around creating a distinctive name and brand narrative that would resonate across multiple audience segments. We focused on establishing a robust framework for 1010 Wine Bar, ensuring the client had a strong cornerstone for this venture.
This included developing a stylish and recognisable brand that would stand out in the competitive food and beverage landscape of Bangkok.
