Branding for Acacia by YouMakeMe agency Acacia International Pre-school

Acacia International Pre-school

Rebranding for an expanding group of multilingual schools

Client: Acacia Group
Delivery: August 2022
Location: Southeast Asia


Developing a rebranding plan, to take Acacia into a more modern direction that’s aligned with their aspirations and how they want to be perceived and positioned.

Defining an engaging and friendly yet professional new brand voice for Acacia that reflects their values and inspires prospective parents to choose Acacia for their children.

Redesigning their logo, website and all collaterals, in order to enhance their brand image and support their expansion by making the branding more cohesive across all the different school locations.

Rolling out this new branding and voice across all channels – brochures, website, enrolment collaterals, etc.

Acacia International Pre-School


Competitive research was conducted – from carrying out market research to doing brand & product analysis, to understand customer expectations and define Acacia’s positioning.

The focus was on the production of original, creative, and impactful content that would be equally as attractive for children as for parents and make the brand stand out.

Alongside this, new tone of voice guidelines were established to give Acacia a friendlier edge and better brand recognition but also help them build trust and relevance, in line with their Montessori-based practices and multilingual curriculums.


Acacia old logo


Brand Voice for Acacia International Pre-School by YouMakeMe
Brand Architecture for Acacia by YouMakeMe


Effectively supported Acacia’s expansions plans by unifying all the schools under one brand with a common creative direction and voice, helping them raise awareness of their values and purpose, as well as increasing their visibility and expanding their audience.

Acacia International Pre-School rebranding
Acacia collaterals design by YouMakeMe
Acacia brochure design by YouMakeMe
Acacia collaterals design by YouMakeMe
Acacia branding by YouMakeMe Acacia International Pre-school
Acacia rebranding by YouMakeMe Acacia International Pre-school


Brand Strategy & Positioning
Brand Voice Development
Logo Design
Digital Marketing Consulting

Art Direction
Graphic Guidelines
Collaterals Design
Interior Design Guidelines