andjo macarons | youmakeme branding agency bangkok

AndJo. Atelier Pâtisserie

Modern-day pastry Atelier rooted in French style and tradition

Client: AndJo.
Delivery: June 2021
Location : Bangkok


Commissioned to create the full branding, experience design and launching strategy for AndJo, a new boutique Atelier Pâtisserie.

selection of andjo cakes


Develop a smooth yet inviting branding to position AndJo as a modern-day pastry Atelier rooted in French style and tradition.

andJo posters
macarons cannelés tarts 7 cakes AndJo. Atelier Pâtisserie
andJo employees
traditional cannelés making at andjo


The branding for AndJo combines a bold logo and a custom font inspired by the traditional French pastry shops of the 70s, designed by Léo Bindner & Benjamin Rouzaud, as well as our addition of a smooth yet vibrant pink colour. Special attention was put on the production of the custom packaging allowing full versatility and brand buy-in.

Macaron Box Stacked AndJo. Atelier Pâtisserie
Macaron Box Branding Top View Open AndJo. Atelier Pâtisserie
Macaron Box Branding Top View AndJo. Atelier Pâtisserie
AndJo macarons and cannelés in Bangkok
AndJo Bangkok | Macaron Box with Great Branding
Andjo - atelier patisserie
detaileds pastry andjo AndJo. Atelier Pâtisserie
matcha pastry at andjo
cannelés andjo bangkok
pistachio cake at andjo
handful of macarons AndJo. Atelier Pâtisserie
lemon pie at andjo
fresh cannelés at andjo
chocolate and nuts cupcakes at andjo
flavourfull cakes at andjo


Marketing Consulting

Art Direction
Collateral Design
Digital Marketing
Content & Storytelling