BA HAO 八號
Cult favorite. Digital takeover.
CLIENT
Number 8
LOCATION
Bangkok
DELIVERY
Ongoing
Social Media Launching Strategy / Social Media Management / Art Direction / Content Production / Storytelling / Photography / Videography / Motion Design
BA HAO was already a Bangkok institution. Dimly lit, proudly Chinese, and dripping in character, but its digital presence had yet to match its real-world impact.
We were brought on to build BA HAO’s digital presence from scratch. From social strategy to full-spectrum content creation, we shaped a bold new chapter online. One rooted in storytelling, soaked in atmosphere, and sharp in every frame.
Photography, videography, motion design, copy, and campaign direction. Every piece was designed to feel like a night at BA HAO: cinematic, creative, and impossible to forget.
Strategy
Our goal was to bring BA HAO’s cult status to life online without softening the edges. The challenge was not reinvention but translation. We started by defining a digital world that could hold the same mood, attitude, and cinematic tension as the physical space. That meant building a cohesive visual language, from art direction and styling to photography and motion design.
We paired this with a tone of voice that felt true to BA HAO. Confident, minimal, and slightly subversive.
Every caption and every frame was crafted to carry meaning without over-explaining. The voice was designed to stay true to the brand’s attitude while leaving room for intrigue and mood.
The content strategy was built for impact and longevity. We launched with a mix of short-form video, editorial stills, and motion-led assets designed to anchor the brand visually while offering space to evolve. The result is a system that feels alive, distinctive, and instantly recognisable. It is ready to grow while staying true to its cult appeal.
Outcome
BA HAO’s social relaunch positioned the brand as more than just a venue; it became a cultural signal. Within weeks, the refreshed visual identity and content direction sparked organic engagement, media attention, and renewed relevance in the local community. The brand now shows up online with the same confidence it always had offline, opening new doors for growth, partnerships, and long-term loyalty.
