Harthall Hotel
Fast Track Rebrand for an Iconic Hotel in WeHo
CLIENT
Harthall Hotel WeHo Nashville
LOCATION
Bangkok
DELIVERY
August 2025
Naming, Naming Architecture, Logotype design, Branding Strategy & Positioning, Markeitng consulting, Art direction, Storytelling, Voice Definition, Visual Identity, Website Development, Collaterlas Design, graphic Guidelines
The client approached YouMakeMe with an ambitious goal: rebrand a boutique hotel in Nashville within 90 days. The hotel needed a new name, a complete brand identity and a website that would position it as a standout lifestyle destination for design-conscious travellers.
Our task was to deliver the full scope of work, covering naming and voice, branding, storytelling, digital identity and a fully fledged website, all within a highly compressed timeline without compromising creativity, consistency or long-term impact.
Strategy
The name Harthall was inspired by the hotel’s location on Harthall Street, grounding the brand in local authenticity. Visually, the identity took cues from Nashville’s vibrant street art scene, resulting in a brand world that feels bold, expressive and deeply connected to its urban context.
We developed a full visual identity and brand voice that embody the grit and spirit of the city. The storytelling framework centered on character, creativity and local connection, a tone that invites modern travellers and local creatives alike.
The website was built as a natural extension of the brand, pairing smooth performance with immersive content.
Outcome
In under three months, Harthall Hotel reintroduced itself with a sharp new name, a complete brand identity and a fully fledged website.
The hotel now stands apart in Nashville’s boutique scene, with a voice that feels confident, a look that reflects the neighborhood. What began as a fast rebrand became a full reset, helping the hotel connect with the right guests and own its place in the city.
