Jameson Connects Thailand
From Global Spirit to Local Storyteller
CLIENT
Pernod Ricard
LOCATION
Bangkok
DELIVERY
2023-2025
Social Media Strategy / Social Media Management / Content Production / Social media Brand Campaigns Development / Storytelling / Photography / Videography / Motion Design
Jameson, one of the world’s most recognisable whiskey brands, set out to deepen its cultural resonance in Thailand through a refreshed, lifestyle-driven presence on social media. The aim was to stay top of mind with a younger generation while celebrating local creativity and community.
We supported Jameson Connects Thailand with creative content development and social storytelling across Instagram and Facebook. Our focus was on capturing the spirit of local culture through collaborations and campaign series that brought the brand to life in a relatable and engaging way.
Highlights: Call to Craft
A creative collaboration with Bangkok-based illustrator Tu, who reinterpreted Jameson merchandise through his signature visual language. The series followed his process and showcased the final work as a cultural crossover between art and brand.
Highlights: Tribes & Tales
An intimate portrait of Bangkok’s cocktail scene, this video-first series spotlighted bartenders and their personal stories. Each feature gave voice to the people behind the bar while weaving Jameson into the lifestyle of modern hospitality.
Highlights: Outdoors with CALM
Set in Chiang Mai, this content series brought together bartenders, a travel influencer, and a capsule apparel release. The result was a styled road trip that captured the intersection of nature, fashion, and friendship.
Highlights: Old Fashioned Diaries
Three Bangkok bars. Three bartenders. One classic cocktail. This campaign showcased personal interpretations of the Old Fashioned, blending craft with character through short-form video and portraiture.
Recognition
This work was honoured with the Marketing Excellence Bronze Award in 2024 for Excellence in Content Marketing.
Disclaimer: All campaign visuals included in this case study are publicly available on Jameson Connects Thailand’s official Instagram account (@jamesonconnects.th). This case study is intended solely for portfolio purposes and all brand assets remain the property of the client.
