Kraz
Crêperie & Cidrerie
CLIENT
Kraz
LOCATION
Bangkok
DELIVERY
2025
Logo Design / Visual Identity / Voice & Storytelling / Collaterals Design / Graphic Guidelines / Social Media Branding
kraz ˈkrɑːs – ‘crispy’ in Breton, refers to the pleasant and tasty crispiness of buckwheat galettes.
Kraz Crêperie aims to introduce an authentic yet modern crêperie experience in Bangkok. Owner and chef Frank le Bayon, from the successful French bistro Iode, envisioned bringing a piece of his childhood in Brittany to Thailand. The name Kraz – ‘crispy’ in Breton – perfectly encapsulates the crispy buckwheat galettes that are central to Kraz’s offerings, paying homage to the rich culinary heritage of Brittany, where crêpes are not just food but a way of life.
Approach
The branding for Kraz was crafted to embody the founder’s vision of a modern and inviting concept, and the crêperie’s Breton heritage. We embraced Kraz’s Brittany roots, while infusing our creative touch into every facet of its branding.
Branding
Stripes motif
A colourful twist on the classic marinière, bringing a signature Breton visual to the brand.
Brand colours
Inspired by the essential ingredients of a galette, buckwheat (beige) and egg yolk (vibrant orange) hues dominate the palette.
Typography
Selected a retro-styled font that takes its inspiration from 70s and 80s French storefronts, blending nostalgia with modernity.
Logo
Our approach here was hand-drawn for boldness and distinction, crafting a logo that is both striking and inviting.
Verbal Identity
The verbal identity strikes a balance between being authentic, casual, and playful, with puns and wordplays designed to resonate with a diverse audience while reinforcing Kraz’s unique character. We shaped the brand voice to be as authentic and accessible as it is casual and high-quality.
The branding seamlessly translates across all platforms—from print brand collaterals to digital platforms like social media—ensuring a cohesive and vibrant brand experience that truly brings Kraz to life, everywhere it appears.
Result
The branding successfully embodies Kraz’s USPs and the founder’s vision, delivering a clear visual and verbal identity ready for a Bangkok debut, positioning it as the city’s premier destination for an all-day authentic and enjoyable crêperie experience.
Our branding comes with a versatile toolkit, making it simple for the Kraz team to apply our design across all print, digital materials, and social media, breathing life into the brand effortlessly on any platform they choose.
The blend of visual aesthetics and a distinct verbal identity presents Kraz as a modern crêperie that celebrates the authentic taste of Brittany with a fresh twist, within the bustling heart of Bangkok. The dedication to quality, tradition, and creativity speaks through every aspect of Kraz.
