Pop's Gourmet Popcorn
Turning Popcorn into a Brand with Character
CLIENT
Pop’s Gourmet Popcorn
LOCATION
Bangkok
DELIVERY
2025
Logo Development / Brand Strategy / Visual Identity / Brand & Collaterals Roll Out / Graphic Guidelines / Website Content & Development / Social Media Branding
Pop’s Gourmet Popcorn partnered with YouMakeMe to create a distinctive brand from the ground up, reimagining how gourmet popcorn is experienced through design, storytelling, and visual identity.
The brief was to take a familiar product and transform it into something memorable and ownable in a highly competitive retail landscape. This meant building a brand that could stand out instantly, connect with a broad audience, and translate seamlessly across physical and digital touchpoints.
At the heart of the concept was a mascot-led approach, turning the traditional popcorn box into a series of playful characters, each designed to bring personality, energy, and recognisability to the brand, while tapping into a sense of childhood nostalgia and simple, feel-good moments.
Solution
Brand Strategy
Pop’s Gourmet Popcorn’s brand positioning was defined around joy, playfulness, and nostalgia, drawing from the kind of light-hearted, carefree moments often associated with childhood and shared experiences. This shaped how Pop’s would communicate, behave, and connect with its audience across all touchpoints.
Logo Development & Visual Identity
The identity was built around a bold, character-led system. Inspired by the classic popcorn box, we developed a series of mascots that became the foundation of the brand world. The branding was paired with bright colour palettes and confident typography to create a visual language that feels vibrant, expressive, and reminiscent of familiar, nostalgic snack experiences.
Branding & Collaterals Roll Out
Collaterals were designed to be cohesive, playful, and visually strong across various touchpoints from packaging to in-store materials, merchandise and digital. Brand guidelines were developed to ensure consistency, defining the use of colour, typography, and mascot illustrations across all formats.
Website Content & Development
The website was designed to translate the brand’s energy into a digital experience that balances storytelling with product visibility and creating a seamless extension of the overall brand world.
Social Media Branding
The visual system was adapted for social platforms, creating a flexible toolkit that allows the brand to communicate in a way that is engaging, dynamic, and rooted in moments of everyday joy and nostalgia.
Outcome
Pop’s Gourmet Popcorn is set to launch with a bold and cohesive brand identity that transforms a familiar snack into a playful, character-driven experience.
From its mascot-led branding to its vibrant visual language, every element has been designed to capture attention, evoke a sense of nostalgia, and create a brand that feels both distinctive and memorable across every touchpoint.
