Logo Creation / Visual Identity & Branding / Brand Voice Strategy / Social Media Strategy / Social Media Management / Photo & Video Art Direction
Rava Beach Club
Live in Flow from shoreline to soundline
CLIENT
Banyan Tree Group
LOCATION
Phuket
DELIVERY
2025
Project Brief
Set along Bang Tao Beach in Laguna, Phuket, with the longest beachfront of any beach club in the area, Rava Beach Club was envisioned as a vibrant, immersive destination that blends sonic energy, culinary excellence, and a deep connection to community.
YouMakeMe was tasked with building the brand to move with the rhythm from its visual world to its ongoing digital presence, ensuring it captures the sound, flavor, and energy that make Rava more than a beach club.
Solution
Logo Creation
We created a logo that embodies movement and flow, designed to adapt seamlessly.
Branding
Drawing inspiration from the Andaman coast, the identity combines deep ocean blues, golden sunset tones, and natural sand textures with refined typography and dynamic graphic elements.
Brand Voice & Storytelling
Rava’s voice was crafted to be vibrant, inviting, and culturally connected, evoking the rhythm of the waves, the beat of the music, and the joy of shared experiences. The tone speaks to its sonic energy, yet beach-front pace, and a love for the moment.
Social Media Strategy & Management
We created a phased social strategy to build pre-opening buzz and sustain momentum post-launch, showcasing Rava’s pillars through dynamic visuals, and immersive storytelling.
Outcome
Rava Beach Club has launched as Phuket’s ultimate beachfront destination, with a brand identity that matches the energy of its setting.
From the shoreline to the screen, every detail was designed to capture the flow, flavour, and atmosphere that keeps Rava’s story alive long after sunset.
