Shaanti Residences
Crafting a Calm, Contemporary Presence for a new Sanctuary
CLIENT
Ram Living
LOCATION
Phuket
DELIVERY
2025
Logotype Development / Branding Strategy / Storytelling / Voice Definition / Visual Identity / Social Media content / Launching strategy / Grid design
Nestled on the serene southern coastline of Phuket, Shaanti Residences is a private collection of luxury apaprtments designed for individuals seeking quiet elegance and deep connection with nature. The developers approached us to create a full brand identity that would mirror the project’s architectural integrity, secluded setting, and philosophy of refined simplicity.
Our role was to translate the essence of the project into a cohesive visual world. The naming had already been established, and our task was to bring that name to life through branding that would speak to a global audience while staying true to the spirit of the land.
Strategy
We approached the project with a clear objective: to design a brand that felt as peaceful and intentional as the homes themselves. The creative direction was informed by the flow of the landscape, the minimalist lines of the villas, and the soft transitions between indoor and outdoor living.
We developed a complete visual identity system, including logo design, typography, color palette, and brand applications. The logomark was designed with a sense of quiet rhythm and natural symmetry. A warm, organic palette brought in soft neutrals and textured tones to reflect the surrounding materials. The overall look and feel was extended across key touchpoints such as sales brochures, on-site collateral, and digital content, creating a unified and elegant brand presence.
Outcome
Shaanti’s new visual identity expresses a lifestyle rooted in calm, space, and connection. The brand sits effortlessly alongside the project’s architecture and setting, helping position Shaanti Residences as a premium offering in the Phuket luxury market. More than just a visual system, the identity brings emotional clarity and cohesion to how the residences are presented and experienced
