SWD Bangkok

Set inside the Public House hotel in Soi Sukhumvit 31, Bangkok, SWD was conceived not only to be the dining destination, but as a creative platform where comfort food, culture, and community collide. From naming to branding, YouMakeMe built the identity from scratch, shaping everything from tone of voice and visual world to storytelling, marketing, and social presence.

From naming to branding, YouMakeMe built the identity from scratch, shaping everything from tone of voice and visual world to storytelling, marketing, and social presence. The concept had to be bold, flexible, and fun with an energy that carries through to the ongoing social media strategy, where we keep the story evolving one cheeky post at a time.

Naming

SWD is a playful nod to Soi Sawatdi and Sawasdee, whilst being designed to stay open-ended, with acronym interpretations that shift.

Logo Creation

The SWD logo was designed to function like a label that is easy to adapt and built for movement. Alongside the main mark, an array of ever-evolving secondary signatures was developed.

Branding

We built a full brand ecosystem that leans into SWD’s cheeky spirit and collaborative ethos with unexpected formats and sticker-worthy one-liners to match.

Brand Voice & Storytelling

Real, irreverent, and full of dry wit, short lines, and a lot of heart. Every surface became a storytelling opportunity and built to flex across channels.

Website Design & Development

The SWD’s standalone website was created to capture attention, build trust, and make it easy for guests to dive into the SWD experience.

Launching Marketing Strategy

The full-spectrum marketing launching strategy spanned across online and offline channels,  PR& and influencer outreach, content creation, photo & video direction, and venue-led activations.

Social Media Strategy & Management

The SWD attitude was carried into the social media strategy through bringing branding elements to life that includes custom-designed characters and playful AI-generated content.