Topgolf Megacity

Topgolf was launching its first location in Southeast Asia, selecting Bangkok’s Megacity as its flagship destination. Our role was to support the brand’s local debut by adapting its global social media guidelines to the Thai market and developing a platform-specific strategy to build awareness, grow the community, and drive engagement.

The brief extended beyond launch to include year-round content production and campaign support, including signature activations like the Golden Ball.

We set out to translate Topgolf’s global identity into content that felt fresh, culturally relevant, and unmistakably local. Starting with a deep understanding of the Thai social media landscape, we shaped a creative strategy that balanced brand consistency with playful, high-energy content designed to resonate with local audiences.

Our team led the full creative process, producing photography, motion design, and videography tailored to Topgolf’s dynamic, experience-led environment. Content ranged from quick-hit reels and food-led stories to longer-form campaign assets and seasonal promotions. Every piece was crafted to drive engagement and amplify Topgolf’s voice in a highly competitive market.

The results were immediate and sustained. Topgolf Megacity’s social following grew expotentually and engagement rates consistently outperformed industry benchmarks, driven by a content mix that was both visually impactful and culturally tuned.

What began as a global launch quickly became a local phenomenon, with social media playing a key role in positioning Topgolf as one of Bangkok’s most talked-about destinations.