Vana Nana
A Little Cup of Calm in a Crazy World
CLIENT
Vana Nana
LOCATION
Dubai
DELIVERY
November 2024
Naming / Logo Creation / Branding & Collaterals Design / Brand Voice & Visual Identity / Product Profile
Formerly Café Cream at Novotel Dubai World Trade Centre, the venue underwent a full renovation and repositioning to become a more standalone, lifestyle driven café concept.
The objective was to move beyond a traditional hotel café and create a space that feels welcoming, flexible, and rooted in thoughtful hospitality for hotel guests, professionals, and local visitors.
Solution
Naming
Vana Nana is a name with rhythm and warmth. “Vana” comes from Sanskrit, meaning forest, reflecting a connection to nature and a slower, more considered pace. Paired with “Nana,” the name becomes more personal and playful, like a familiar nickname shared between friends.
Branding & Visual Identity
The branding was developed using a collage style approach, layering organic shapes, imagery, and textures to create a mark that feels expressive, tactile, and adaptable across different touchpoints. The colour palette draws inspiration from tropical nature, influenced by lush greenery, vibrant blooms, and warm sunlight. Layered visuals and patterns create depth and movement while maintaining a warm, approachable feel.
Brand Voice & Storytelling
A clear brand voice was defined to feel warm, expressive, and conversational. Storytelling focuses on everyday moments, thoughtful hospitality, and the details behind the food, coffee, and space.
Product Profile
A comprehensive Product Profile was developed to guide the full brand experience, covering concept definition, audience personas, food and beverage programming, space programming, music and ambiance, events and promotions, photo and video direction, and merch and retail strategy.
Outcome
Vana Nana Coffee & Eatery emerged as a confident, standalone café concept that balances hotel quality with a relaxed, lifestyle driven experience.
The refreshed brand allows the space to function seamlessly as both a hotel café and a community focused destination throughout the day.
