Vana Nana started with a simple question. What would a café feel like if it was designed as a pause in the city? Created for Novotel World Trade Centre Dubai, the concept was never about building just another hotel café.
It was about creating a place people could return to throughout the day. Coffee in the morning. Lunch. A break between meetings. A reset. Naming, positioning, visual identity and product profiling, all were shaped around the idea of calm, rhythm and community in a busy business district. The visual world is built on collage. Layers, cut-outs and colour inspired by nature and light.
A flexible system that can live across menus, packaging, signage and space without ever feeling fixed. We loved working on this project where brand, experience and story came together to create something people actually want to spend time with.
See the full project HERE.
