Paname

When the team behind the beloved French restaurant Le Cabanon came to us, the idea was clear.

Create a fresh new take on French seafood that feels lighter, more playful, and easy to enjoy, while staying true to quality and craft. We partnered with the Paname team from the very beginning to shape the brand from the ground up.

Our work covered brand strategy, visual identity, brand voice, website development, and pre-opening content. Drawing inspiration from the French coast and nautical brasseries, we focused on building a brand that feels relaxed, confident, and accessible.

See the full project HERE.