25 degrees burger | youmakeme branding agency

25 Degrees

A roll-out of a gourmet American burger joint in Asia Pacific

Client: R&B Lab
Delivery: Since 2017
Location: Bangkok | Singapore | Lake Tekapo


Expand highly acclaimed American burger brand 25 Degrees Burgers and Liquor Bar to SouthEast Asia and New Zealand.

milkshake youmakeme


Adapt and roll out the concept in three venues, 25 Degrees Bangkok, 25 Degrees Singapore and 25 Degrees Lake Tekapo respectively.

design overview youmakeme 25 Degrees
youmakeme 25 degrees burger bar
youmakeme takeway burger 25 Degrees


Adapt the branding of 25 Degrees Burger Bar to cater to patrons in Asia Pacific and capitalise on the US celebrity-endorsed burger joint to position the venues as trendy and gourmet American-style diners.

youmakeme tasting 25 Degrees
youmakeme singapore 25 Degrees
youmakeme neon sign
burger and a beer youmakeme 25 Degrees
youmakeme selection of burgers 25 Degrees
youmakeme instagram page 25 Degrees
youmakeme social media 25 Degrees
youmakeme singapore instagram post 25 Degrees
25 degrees singapore social media


3 Openings in 6 years
Awarded best burger diners in their city


Graphic Guidelines Rollout
Art Direction
Operations Marketing

Media Relations
Content & Storytelling
Social Media Strategy