The Macau Roosevelt
Where Classic Glamour Meets Macau Energy
CLIENT
Hollywood Roosevelt
LOCATION
Macau
DELIVERY
2017
Experience Design / Graphic Guidelines / Advertising / Art Direction / Launching Strategy & Positioning / Operations Marketing / Media Relations / Investor Relations / Content & Storytelling / Website Design / Digital Marketing / e-Commerce / Technology Integration
Expand the legacy of The Hollywood Roosevelt to Asia with a bold, stylish Macau edition that captures the spirit of old Hollywood while speaking to a new generation of luxury travelers.
Strategy
We launched The Macau Roosevelt through a high-impact partnership, event, and media relations campaign focused on Greater China and Southeast Asia. The strategy blended the cinematic DNA of The Hollywood Roosevelt with the distinctive, award-winning design of Gulla Jónsdóttir.
At every touchpoint, we built a cohesive brand world—immersive, design-forward, and unmistakably bold—positioning the property as Macau’s most fashion-forward hotel experience.
Solution
Brand Translation: We reimagined The Hollywood Roosevelt’s glamorous legacy with a modern, confident edge suited to Macau’s fast-paced energy and contemporary aesthetic.
Design-Led Storytelling: Inspired by the hotel’s architectural forms, we created custom patterns drawn from the shapes of its doors, carpets, and walls—brought to life in a rich black and copper palette across all brand materials.
Glamour with Intent: Every detail—from event invitations to in-room amenities—was crafted to feel cinematic, tactile, and unmistakably Roosevelt.
Integrated Launch: A curated mix of events, influencer engagement, and press outreach drove attention across design, fashion, and travel circles, ensuring the hotel’s debut felt both exclusive and iconic.
Materials featured on this page are shown courtesy of The Macau Roosevelt and/or have been created by YouMakeMe
