Naming / Branding / Experience Design / Advertising / Art Direction / Strategy / Operations Marketing / Media Relations / Investors Relations / Content & Storytelling / Way-Finding And Signage / Space Programming / Community Building / Digital Marketing / E-Commerce / Styling Photography / Website Design
Campus
Perth’s first student co-living hub
CLIENT
GCP Hospitality
LOCATION
Perth
DELIVERY
2018
Project Brief
Create a co-living brand that can be scaled and rolled out globally. This through Building conversions.
Solution
Develop a new concept that blurs the lines between traditional student accommodation and residential space to deliver the next generation of Student co-living.
Strategy
Created a brand that emphasises on design, functionality and technology while implementing a space that fosters a strong community spirit and encourages personal development. All supported by an outspoken branding, an engaging social media strategy and an active events programming totalling 150 in-house events per year.
Outcome
2 openings with a total of 1200 beds
Regarded as an industry disruptor in APAC, Campus Perth was named “Most innovative concept” by the Financial Times
