Naming / Branding / Experience Design / Advertising / Art Direction / Strategy / Operations Marketing / Media Relations / Investors Relations / Content & Storytelling / Way-Finding And Signage / Space Programming / Community Building / Digital Marketing / E-Commerce / Styling Photography / Website Design
Campus
Perth’s first student co-living hub
CLIENT
GCP Hospitality
LOCATION
Perth
DELIVERY
2018
Project Brief
Create a co-living brand that can be scaled and rolled out globally. This through Building conversions.
Solution
Develop a new concept that blurs the lines between traditional student accommodation and residential space to deliver the next generation of Student co-living.
Strategy
Created a brand that emphasises on design, functionality and technology while implementing a space that fosters a strong community spirit and encourages personal development. All supported by an outspoken branding, an engaging social media strategy and an active events programming totalling 150 in-house events per year.
Outcome
2 openings with a total of 1200 beds
Regarded as an industry disruptor in APAC, Campus Perth was named “Most innovative concept” by the Financial Times
Materials featured on this page are shown courtesy of Campus and/or have been created by YouMakeMe
