Hostel G Perth
Hostel, re-imagined, in the heart of Perth
CLIENT
GCP Hospitality
LOCATION
Perth
DELIVERY
2018
Naming / Branding / Experience Design / Advertising / Art Direction / Strategy / Operations Marketing / Media Relations / Investors Relations / Content & Storytelling / Way-Finding And Signage / Space Programming / Community Building / Digital Marketing / E-Commerce / Styling Photography / Website Design
Convert an office building into a hospitality concept, taking into account the important new room inventory and inflow of the city in the upscale and luxury segment.
Solution
Create a shared accommodation concept following a 2.0 take on Hostels, allowing to maximize the monetization of each square footage: Hostel G Perth.
Strategy
Develop a design-led and community-driven Hostel offering both shared rooms for up to 4 persons and private guest rooms, with a large bed count to position the hostel as the largest bed provider in the city (292 beds).
Outcome
Perth Hostel market leader
Voted best Hostel in Western Australia
54% of sales on Direct channels
