Paname Seafood Bar
A modern French seafood bar above Lumpini Park
CLIENT
Paname Seafood Bar
LOCATION
Bangkok
DELIVERY
2025
Brand Strategy and Positioning / Logo and Visual Identity / Typography and Graphic System / Illustration Direction / Brand Voice and Tone Guidelines / Social Media Guidelines and Pre-Opening Teaser Content / Website Concept, Copy, and Development / Brand Collaterals and Production Support
Paname wanted to create a French seafood bar with attitude. Something rooted in French culture, but far from formal. Playful, cheeky, and instantly recognisable. A brand that could stand out in Bangkok’s dining scene without trying too hard.
They needed a full brand universe. One that felt confident, coastal, and modern. And one that could live seamlessly across menus, social media, and digital platforms from day one.
Solution
Starting with the brand strategy, we defined a clear point of view inspired by the French coast. From there, we developed the logo, visual identity, and graphic system, anchored in a bold red and blue palette and typography influenced by the 60s and 70s. Tilted layouts and playful compositions brought movement and energy into the design. Custom illustrations added humour and personality, giving Paname its cheeky edge and distinctive voice.
Alongside the visuals, we shaped Paname’s brand voice and social media guidelines, making sure the tone stayed warm, confident, and approachable. We then translated the brand into a clear, engaging website experience and supported the launch with pre-opening teaser content and production assets. Every touchpoint was designed to feel intentional, consistent, and unmistakably Paname.
Result
Paname launched with a strong identity and a clear presence. The result is a cohesive brand world that works across physical and digital spaces, connects easily with its audience, and sets Paname apart from day one. A brand that feels French without clichés. Playful without losing credibility.
