Public House
Driving Visibility and Demand for a Design-Forward Boutique Hotel
CLIENT
United Lasting 31
LOCATION
Bangkok
DELIVERY
Ongoing
Marketing Consulting / Digital Strategy / SEM Management / Social Media Management
Public House is an independent boutique hotel in Bangkok, known for its creative design, cultural relevance, and laid-back sophistication. More than a place to stay, it positions itself as a social hub where travellers and locals mix seamlessly. The team behind the hotel approached us with the goal of turning this vision into a consistent and compelling digital presence.
Our scope includes monthly marketing consulting, content strategy, social media management, digital advertising, and SEM. The focus is on growing awareness, increasing direct bookings, and building a loyal following both online and offline.
Strategy
We started by refining the hotel’s voice and digital positioning to reflect its unique blend of style, creativity, and openness. The content approach is editorial by nature, capturing the rhythm of the space and the people who bring it to life. From guest features and behind-the-scenes moments to promotional campaigns and brand activations, every piece of content is designed to feel authentic and intentional.
In parallel, we manage performance marketing through targeted paid social and search campaigns. These are structured to support the hotel’s business objectives while reinforcing brand equity. Ongoing reporting, creative optimisation, and strategic direction ensure that the hotel remains top of mind and easy to find.
Outcome
Public House now holds a strong and consistent voice across digital platforms. Engagement continues to rise, search visibility has improved, and direct bookings have seen measurable growth. More importantly, the brand feels alive. What guests experience onsite is echoed online, creating a seamless brand journey that keeps people coming back, both in person and in spirit.
