Logotype / Visual Identity Development / Collaterals & Floorplans Design / Storytelling & Copywritting
Sudara
Branding BangTao’s latest Lifestyle Residential Project
CLIENT
Princess Villa & LKF Group
LOCATION
Phuket, Thailand
DELIVERY
Opening 2026
Project Brief
Under the visionary leadership of Allan Zeman, Princess Villa & LKF Group aimed to position their new premium residential project in Phuket as the epitome of lifestyle-oriented and luxurious living.
The client envisioned a brand identity that not only reflected the luxury and exclusivity of the development but also integrated seamlessly with the lush environment, appealing to affluent buyers seeking premium living spaces.
Solution
The branding solution comprised a sophisticated visual identity system that included logo design, a meticulously chosen color palette, typography, and innovative marketing collaterals tailored to evoke a sense of luxury and appeal to discerning customers.
Visual Identity
The creation of the logo involved elegant, modern lines that suggest luxury and exclusivity, paired with strict guidelines for its use to maintain integrity across various applications
Color Palette
The chosen color scheme featured earthy tones like Moon Mist and Glade Green to foster tranquility and natural beauty, along with deep tones of Charcoal and Sudara Black for sophistication and depth.
Typography and Imagery
Two primary typefaces were chosen for their modern and readable characteristics. The brand identity was further enhanced by the creation of unique AI-generated illustrations, such as the example provided, which embody the project’s connection to nature and luxury.
Marketing Collaterals
We developed a comprehensive suite of marketing tools, including an interactive website, high-quality brochures, and digital and print ads.
Strategy
Our approach entailed an in-depth market analysis and creative process to sculpt a brand that not only connected profoundly with the target audience but also carved a unique space in a competitive landscape. We concentrated on crafting a visual and narrative identity that clearly communicated the project’s luxury, lifestyle appeal, and distinctive advantages.
This meticulous and strategic branding method solidified the LKF Group’s Phuket project as a premier luxury living destination, distinguishing it within a saturated market and garnering significant interest from high-end buyers. Additionally, the use of AI-generated art in our branding narrative emphasized the project’s innovative and custom-tailored nature.
