The Macau Roosevelt
Where Classic Glamour Meets Macau Energy
CLIENT
Hollywood Roosevelt
LOCATION
Macau
DELIVERY
2017
Experience Design / Graphic Guidelines / Advertising / Art Direction / Launching Strategy & Positioning / Operations Marketing / Media Relations / Investor Relations / Content & Storytelling / Website Design / Digital Marketing / e-Commerce / Technology Integration
Expand the legacy of The Hollywood Roosevelt to Asia with a bold, stylish Macau edition that captures the spirit of old Hollywood while speaking to a new generation of luxury travelers.
Strategy
We launched The Macau Roosevelt through a high-impact partnership, event, and media relations campaign focused on Greater China and Southeast Asia. The strategy blended the cinematic DNA of The Hollywood Roosevelt with the distinctive, award-winning design of Gulla Jónsdóttir.
At every touchpoint, we built a cohesive brand world—immersive, design-forward, and unmistakably bold—positioning the property as Macau’s most fashion-forward hotel experience.
Solution
Brand Translation: We reimagined The Hollywood Roosevelt’s glamorous legacy with a modern, confident edge suited to Macau’s fast-paced energy and contemporary aesthetic.
Design-Led Storytelling: Inspired by the hotel’s architectural forms, we created custom patterns drawn from the shapes of its doors, carpets, and walls—brought to life in a rich black and copper palette across all brand materials.
Glamour with Intent: Every detail—from event invitations to in-room amenities—was crafted to feel cinematic, tactile, and unmistakably Roosevelt.
Integrated Launch: A curated mix of events, influencer engagement, and press outreach drove attention across design, fashion, and travel circles, ensuring the hotel’s debut felt both exclusive and iconic.
