A new chapter for Sra Bua at Siam Kempinski Hotel Bangkok.
Under the culinary direction of Chef Num Weerawat Triyasenawat, the restaurant has been reimagined around a clear idea: contemporary Thai cuisine shaped by the extraordinary biodiversity of Thailand. Ingredients, seasons and landscapes became the starting point for both the dining experience and the brand.
We developed the new brand strategy, positioning, visual and verbal identity, art direction, menu system, collaterals, brand guidelines and digital experience, creating a world that celebrates Thailand’s forests, farms, rivers, coastlines and seas.
A project rooted in place, seasonality and a new expression of contemporary Thai dining.
See full project HERE.
