From Snack to Story – Reimagining Popcorn Through Character-Led Design
Pop’s Gourmet Popcorn started with a simple idea, take something familiar and make it memorable.
Working closely with the team, we developed a full popcorn branding strategy and identity that reimagines the classic popcorn experience. At the heart of it is a mascot-led concept, transforming the traditional popcorn box into a series of playful characters that bring personality and energy to the brand.
From bold colours and confident typography to packaging, collaterals, and website design, every element was built to feel cohesive, expressive, and rooted in a sense of joy and nostalgia.
The result is a popcorn branding approach designed to stand out, connect, and turn everyday moments into something a little more special.
See full project HERE.
