Clara Cover


Modern Italian Fine Dining

Client: Clara Bangkok
Date: June 2020
Location: Bangkok


6 years after establishing Bangkok Italian sensation Sensi, Chef Christian Martena and Maître D’ Clara Del Corso-Martena put their hearts into a new much-awaited culinary venture, aptly named Clara. The duo went on a regional tour to soak up some new flavours, techniques and inspirations, passing by the iconic Strand in Yangon, Myanmar and the Six Senses Koh Samui.



As an amuse-bouche to the opening of CLARA, a celebration of Italian modern cuisine, Clara and Christian Martena presented “Waiting For CLARA”​, a pop-up concept of the upcoming establishment, which opened in Bangkok’s Yen Akat neighborhood at the end of September of 2019.

Apron with Clara Logo
Business Card Brand Detailing | Clara

As a first step, the secret pop-up restaurant “Waiting For Clara…” displayed a simple yet elegant 3 dot logo, wax-stamped at the back of a vertical envelope.  The envelope symbolized a correspondence as an invitation to an experience, that could be slowly pulled off to reveal, little by little, each dish of the experience.

As a second step, CLARA needed to elegantly stay discreet to blend in designer furniture and art gallery environment. The sealed envelope menu is still a key experience to unveil an always-changing tasting menu. A revisited elegant yet modern font paired with uncommon alignments embodied Chef Martena’s cuisine, twisting Italian gastronomy into modernist dishes.

Behind the Scene Kitchen | Clara
Lamb Chop | Clara
Desert | Clara
Final Touches pof Dish | Clara
Desert | Clara
Cocktail | Clara


Received “The Top 25 Restaurant Awards” of Bangkok in 2021

Entrance at Clara
Venue Set Table | Sinnerman
Venue Table Set | Clara
Table Angle & Chair Details | Sinnerman
Outdoor Area at Clara


Art Direction
Collateral Design

Graphic Guidelines
Website Design
Digital Marketing Strategy