Hotels G logo

Hotels G

Lifestyle. In-vogue. Outspoken

Client: Gaw Capital
Delivery: Since 2010
Location: Worldwide


Create a hotel brand to serve developers’ interests. With instant brand recognition, scalability and rapid returns. A concept that allows developers to change the use of assets – office to hotel / residential to hotel.

Hotels G


Develop a non-standardized mid-scale lifestyle hotel brand that fills in market gaps. A highly designed brand with strong appeal for Millennials and Gen Z by working with smaller room sizes allowing competitive rates.

Hotel G Yangon
Hotel G tea cup
Hotel G Singapore boxed water
hotel g map
Hotel g t shirt


A concept integrating instagrammable moments throughout the design, large public areas activated by co-working, locally recognised restaurants and art pop-ups.

Hotels G
The Strand Hotel

G Sessions

A branded bi-annual hotel party taking place at Hotel G properties or restaurants. Lobby spaces are turned into a 1-night interactive event space unlike anything ever seen. More than just another party, each G Session demonstrates a unique & creative aspect that is very specific to the city/hotel where it’s taking place, while reflecting what Hotels G are renowned for: Design, Fashion, Arts, Music, and Culture.

Hotels G
Hotels G
Hotels G
Hotels G

G Talk

A short free seminar created to spread knowledge and inspire people in the city. Taking place once a week at each F&B outlet of Hotels G, a leading Influencer will come to share his/her knowledge in line with topics reflecting Hotels G’s DNA: Fashion, Design, Arts, Music, Entertainment, Travel, F&B, and Culture.

With G Talk, Hotels G becomes a place where communities and knowledge integrate.

G Talk at Pullman Bangkok Hotel G
G Talk Pullman Bangkok Hotel G


10 properties open in less than 9 years

80%+ Occupancy across all the portfolio

Voted best lifestyle hotel brand in Asia

Appeared on BBC world

Hotel G Singapore room
Hotel G San Francisco
G Lady Yangon
Babett Yangon Terrace Hotels G
Hotel G Singapore lobby
Hotels G
postcards memories at hotels G
Boxed water at Hotel G Singapore
Pullman Bangkok Hotel G Lobby
refreshing drink at Hotels G
Hotels G


Beijing, Bangkok, Yangon, Seoul, Hong Kong, Singapore, San Francisco, Shenzhen, and more…

Experience Design
Art Direction Strategy
Operations Marketing
Media Relations & Investors Relations
Content & Storytelling
Way-Finding And Signage

Restaurant Concepts & Branding
Digital Marketing
Website Design
Technology Integration